Overview
Headed by Chris Coppola Leibner, Just Simply… Cuisine’s classes book up months in advance. As JSC expands into new locations and grows their reach, they needed a versatile web presence to engage their students both near and far.
The website is centered around the multitude of recipes from the core location in DC and its affiliates. While multisite was an option, we decided to rely on well tagged and well written articles that can be found via site search and a custom recipe search.
Handmade Elements
Just Simply… Cuisine is all about real food and knowing that cooking can be a messy experience. To bring that same human touch to the brand we:
- Created illustrations drawn with pen, ink and watercolors.
- Played with texture and depth on the website.
- Made sure imagery played a large part in the design.
These subtle touches help remind students that cooking is a human experience.
“The Rocketkoi design team continues to bring new life and unprecedented growth to our small business online. Their research-based, goal-oriented approach combined with ongoing and personalized communication make for an effective, efficient and collaborative work process from start to finish.”
