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Just Simply… Cuisine

Giving a popular D.C. cooking school a tasty brand and website.

justsimplycuisine.com homepage

Overview

Headed by Chris Coppola Leibner, Just Simply… Cuisine’s classes book up months in advance. As JSC expands into new locations and grows their reach, they needed a versatile web presence to engage their students both near and far.

The website is centered around the multitude of recipes from the core location in DC and its affiliates. While multisite was an option, we decided to rely on well tagged and well written articles that can be found via site search and a custom recipe search.

Services Provided

  • Illustration
  • Logo Design
  • Print Collateral Design
  • User Experience Strategy
  • Web Design
  • WordPress Development

Visit Site

Just Simply... Cuisine Logo
Just Simply... Cuisine North logo
Just Simply... Cuisine homepage
Just Simply... Cuisine blog

Handmade Elements

Just Simply… Cuisine is all about real food and knowing that cooking can be a messy experience. To bring that same human touch to the brand we:

  • Created illustrations drawn with pen, ink and watercolors.
  • Played with texture and depth on the website.
  • Made sure imagery played a large part in the design.

These subtle touches help remind students that cooking is a human experience.

Illustration of an eggplant, lemon, sage leaf, tomatoes on the vine, and artichoke
Detail of justsimplycuisine.com

“The Rocketkoi design team continues to bring new life and unprecedented growth to our small business online. Their research-based, goal-oriented approach combined with ongoing and personalized communication make for an effective, efficient and collaborative work process from start to finish.”

Chris Coppola Leibner
Founder, Just Simply… Cuisine

Next Project

an illustration of a glass of water in a hammock for Drink Up

Drink Up

A very hydrated social media message.

»

Sarah
Rocketkoi is Sarah Meskin and
Mal Jones, a wife-and-husband team in Alexandria, VA creating awesome design for awesome clients.
Mal
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