Overview
Patient Profiles, founded by two former FDA statistical reviewers, improves clinical trial data quality by giving team members tools they can use to explore the data together. Their namesake product integrated data from disparate sources and organized it into individual reports, creating high-level views used to identify trends.
Patient Profiles needed to take their signature product from being confined to Windows-powered desktops to being available to all that wanted access. After a round of prototyping and feature development, we joined the team to provide User Experience guidance and visual design for the data-rich interface.
A web-based application
We went on to provide front-end development support to create a version of the application ready for user testing and a beta release on iPad and Desktops. By leveraging Twitter Bootstrap 3, we could provide a beta product that gave users an overview of the results of their clinical trial and a way to dive into specific data points.
Supporting marketing efforts
Alongside our work on the application, we also worked to give the Patient Profiles website an overhaul. The site needed to serve two purposes: To highlight the products created by the Patient Profiles team and to showcase their expertise in the field of Clinical Trials. The new website let a small team look like a team of 100.
Within a few months of completing work, Patient Profiles had multiple offers to purchase the company and successfully merged with Medidata.
“We were lucky to find Sarah and Mal when we did. A pleasure to work with, and always on time (and on-budget) with deliverables, Mal and Sarah make a great team. Sarah took our mediocre website and turned it into something extraordinary—very clean and modern-looking. She understood us and our business and was able to make the website reflect the tone we were envisioning. Mal took our web application and made it into something we didn’t even know we were envisioning. We were flailing about in the user experience area, and Mal was able to make the web application easy to use and very attractive. Clients tell us all the time now that the application is “easy on the eyes” and “very sharp.” Within a couple months after our new website and new web application launched, we had multiple offers to purchase our company. Mal and Sarah helped get us from ho-hum to WOW!”
