The Public Media Platform (PMP) works to help public media’s important programming reach a larger audience. By combining today’s technological opportunities with partnerships of public media stations, higher education, and intrepid engineers, The PMP team helps get programs like NPR’s Marketplace to more listeners then ever before. One of their major communication outlets, their website, needed to better support their efforts.
Through content strategy meetings and strong collaborative efforts, we determined Public Media Platform’s work focuses on the results powered by their technology, not the technology itself. We needed to give them the platform to brag that they deserved. We leveraged WordPress to create custom types that allow the site to be kept up to date easily by the small team at PMP without sacrificing their unique personality. Simple SVG animations help give the site a playful voice, showing that public media is not an antiquated concept in today’s communication market.