The Good Lemon, a digital marketing and branding agency based in Washington, D.C., needed a visual identity that reflected their professional, positive personality. With a name like The Good Lemon it would be easy to fall into cliché. We worked closely with Katie and Megan to design a logo that showcased the strength of their expertise in today’s ever-changing marketplace.
A brand that can extend
In addition to the new mark, we provided branding guidelines that include color palette, brand typography, and logo usage examples so that The Good Lemon has a complete visual identity.
We want to be sure that businesses we brand have all they need to properly implement and extend their brand wherever they can.
Fun with lemons
The lemon motif lets us have a fun with collateral – from patterns to holiday cards, The Good Lemon’s fun, professional tone can shine through.