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The Good Lemon

Letting personality shine through.

The Good Lemon logo

Overview

The Good Lemon, a digital marketing and branding agency based in Washington, D.C., needed a visual identity that reflected their professional, positive personality. With a name like The Good Lemon it would be easy to fall into cliché. We worked closely with Katie and Megan to design a logo that showcased the strength of their expertise in today’s ever-changing marketplace.

Services Provided

  • Logo Design
  • Illustration
  • Print Collateral Design
Detail of the colors page of the Good Lemon branding guidelines
The Good Lemon Brand Pattern

A brand that can extend

In addition to the new mark, we provided branding guidelines that include color palette, brand typography, and logo usage examples so that The Good Lemon has a complete visual identity.

We want to be sure that businesses we brand have all they need to properly implement and extend their brand wherever they can.

Three variations of The Good Lemon logo

Fun with lemons

The lemon motif lets us have a fun with collateral – from patterns to holiday cards, The Good Lemon’s fun, professional tone can shine through.

Two lemons at a holiday party. One with a santa hat on the other holding champagne.

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»

Sarah
Rocketkoi is Sarah Meskin and
Mal Jones, a wife-and-husband team in Alexandria, VA creating awesome design for awesome clients.
Mal
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