The Good Lemon, a digital marketing and branding agency based in Washington, D.C., needed a visual identity that reflected their professional, positive personality. With a name like The Good Lemon it would be easy to fall into cliché. We worked closely with Katie and Megan to create a mark that showcased the strength of their expertise in today’s ever-changing marketplace.
In addition to the new mark we provided branding guidelines that included color palette, brand typography, and logo usage examples so that they have a complete visual identity.
