Training Resources Group (TRG) works with international and domestic organizations to improve performance and help their clients achieve business results. When they came to us, their website didnâ€™t accurately tell their story or who they were as an organization. Now they have a foundation that can grow and evolve as quickly as their techniques.
Telling Stories About TRG'S Work
By starting the project with content strategy meetings that engaged stakeholders and offered a lot of insight into who TRG is as an organization, a working partnership was formed. This allowed the whole teamâ€”with TRG leading content development and Rocketkoi leading content strategy, design, and developmentâ€”to come together to create a user experience that tells the stories of the work TRG does with important organizations. We also focused on creating a back-end that can be easily maintained by internal TRG staff without creating an additional burden.