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Woman to Woman

Refreshing a brand so it better reflects its participants.

Woman to Woman logo

Overview

Woman to Woman is a program from OCRFA that “pairs gynecologic cancer patients with trained survivor volunteers who provide one-on-one emotional support and mentoring to women when they need it most.”

Services Provided

  • Logo Design
  • Print Collateral Design
  • Web Design
  • WordPress Development
pattern guidelines
Woman to Woman logo
Woman to Woman pattern

A W was the way

The League of Moveable Type’s Raleway provided us with the W we were looking for. The brand elements were built from the angles in the W – from a pattern and mark that represented women supporting each other, to a larger, angled element that moves in an upward motion. The new brand was applied to print materials and a website.

Finding the right tone

Before the rebrand, Woman to Woman had a tone and look that missed the mark for the patients and their mentors. We worked with OCRFA to create a brand that found a balance between strength, positivity, and encouragement. We used OCRFA’s established brand palette and focused on imagery and typography.

A Woman to Woman brochure
Woman to Woman style guide

Next Project

trg-inc.com

Collaborating to achieve a great website for the Training Resources Group.

»

Sarah
Rocketkoi is Sarah Meskin and
Mal Jones, a wife-and-husband team in Alexandria, VA creating awesome design for awesome clients.
Mal
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