Woman to Woman is a program from OCRFA that “pairs gynecologic cancer patients with trained survivor volunteers who provide one-on-one emotional support and mentoring to women when they need it most.”
A W was the way
The League of Moveable Type’s Raleway provided us with the W we were looking for. The brand elements were built from the angles in the W – from a pattern and mark that represented women supporting each other, to a larger, angled element that moves in an upward motion. The new brand was applied to print materials and a website.
Finding the right tone
Before the rebrand, Woman to Woman had a tone and look that missed the mark for the patients and their mentors. We worked with OCRFA to create a brand that found a balance between strength, positivity, and encouragement. We used OCRFA’s established brand palette and focused on imagery and typography.