Overview
The message of Drink Up, an initiative of the Partnership for a Healthier America, is simple: You are what you drink – and when you drink water, you drink up. We helped create vibrant illustrations for social media graphics.
Part of a Team
With the social media channels for the initiative being handled by Grassfed Media, we worked with Grassfed and PHA to visually develop the concepts into monthly social media graphics.
Continuity through Themes
Throughout the engagement we created several themes in order to create continuity. For example: There is a water bottle that likes exercise and a family made up of two glasses and some sippy cups. We utilized a number of tools as well: pens and paper, Adobe Illustrator, Adobe Photoshop, and even markers.
