Rocketkoi delivers quality work for the web, colorful illustrations, branding that reflects organizational goals, and detail-oriented print pieces.
Our project process
Purpose-driven organizations and businesses deserve the support and help of experienced designers to get your content to the people who need to see it. We’ve created a process crafted over 20 years to ensure you feel heard, while also building trust that we are steering the project in a productive direction.
This is how we do what we do.
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Pleased to meet you!
In our first meeting, we talk with you to find out more about your business, your vision, and your goals. This usually takes 30-45 minutes and begins to create a shared understanding between us. We understand more about what you need and you understand more about how we can help you meet that need.
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What’s the big idea?
We’ll put together a comprehensive proposal that reflects your goals and how we can meet them, so you know exactly what to expect.
This doesn’t happen overnight. Instead of sending you a cookie-cutter proposal, we spend a little more time thinking about your unique project and how we can deliver the best solution. This helps us all make sure we’re the right fit.
Once you have the proposal, we’re here and ready to answer any questions you have!
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The heart of the matter
Time to get started! In our initial kick-off meeting, we do exercises to break down the project and get to the heart of what you want to accomplish. This way, we get to know each other better and can look at your project with fresh eyes.
After a few workshops, we put together a Discovery Brief that summarizes everything we learned together. It’s one more way that we make sure we really understand you and your needs.
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Teamwork makes the dream work
We communicate and collaborate with you throughout the work, scheduling Zoom or in-person meetings whenever possible to present initial design concepts and work together on revisions. This mitigates awkward, sudden surprises like scope creep or forgotten features.
Through guided feedback we move the project forward effectively and efficiently, making sure that the results always align with our shared understanding of what we are trying to do.
On top of that, as we work, we send status updates every other week outlining our progress, anything important to note, and the plan for the next two weeks, so that you’re always informed.
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Success! Huzzah!
After your website is built or the report is finished, we help handle all the final details and deliver your project with a bow on top. We want to make sure you’re confident about the final results and excited to get it out into the world.
For our website clients, we also offer ongoing maintenance packages, so you always have someone to call in the future when new needs arise.
The results of our process speak for themselves. We have ongoing engagements with happy clients and we’re proud of every product we’ve made.
Our full list of services
Thanks to our unique career paths, we might look like a small team, but we have a big range of capabilities.
We specialize in:
- Brand design: We work with you to create a new logo, brand guidelines, and supporting collateral that lets your audiences and peers see your efforts how you want them to be seen.
- Brand extension: Your brand is well-established but needs a fresh perspective to reach specific audiences. We use your brand guidelines and business goals to create new collateral for you.
- Illustration: Sometimes photography isn’t quite right for supporting imagery. Illustration can bring a dynamic, human touch to your project. We work in several styles to help you have that unique look you’re looking for.
- Print design: Delivering information-rich reports in attractive, easy-to-read ways and creating postcards that leave a tactile impression on people is one of our many passions. Print isn’t dead!
- Social media campaign design: Creating interesting images in social media feeds takes a combination of storytelling, color theory, and audience understanding. It’s a great challenge that we love to take on.
- Squarespace configuration & development: Squarespace’s themes and content controls offer many communication possibilities. We have a specific process that makes the themes fit you and gets you ready to grow your business.
- User experience design: We build off years of user research and industry understanding to create solutions that get necessary content in front of your essential audience members in an effective manner.
- User interface design: Visual design choices must serve your goals, not the other way around. We will design a website for you that has style and substance while staying within the budget!
- Website improvement analysis: Along with Orange Spark Digital, we use analytics data, organizational goals, and the communications work you’ve done so far to determine how a new website should work for you and what it could cost to make it happen.
- WordPress development: WordPress is a content management system known for blogging, but it can do so much more. We’ll develop a site that is a tool you’ll be happy to use rather than a burden you’d rather ignore.
We know that good design is not one-size-fits-all.
We don’t believe in buzzwords or in style without substance. We make sure our design work represents your unique personality and serves a specific purpose.
We create purposeful design for purpose-driven organizations.
We put our decades of design expertise to work for organizations that are working to enact systemic, sustainable change for their audiences.