Run by Cordon Bleu trained chef Renée Faubert, Renée’s Kitchen is a carry-out business offering delicious dinner options for its Natick, MA community. The dishes range across cuisines and flavors and are alongside baked goods and sandwiches during the day. The fresh new restaurant needed some fresh new branding.
A strong, collaborative process let us take Renée’s color preferences and request for a bit of “swoop,” and create a warm, welcoming, typographic-centric solution. With the multitude of flavors and cuisines being served up, we couldn’t let the logo narrow the business to just one type of food.
Focusing on styled text, rather than an icon or mark, was the solution. Not only does it hearken back to cafes and diners, where everyone knows your name, it puts this new businesses’ name at the center of the table.
“When I began the process of starting my new business, I knew that what I was doing was a little off the beaten track. I wanted to be sure that my branding gave people the right impression. Rocketkoi was patient, receptive to my input, and ultimately created exactly what my business needed to present the right face to the world. When I asked Rocketkoi to also help me set up a website on my shoestring budget, they went out of their way to make sure my Squarespace looked the way I wanted it to look, could do all I needed it to do to get the word out to potential customers, allowed them to order my meals with confidence. Along the way they offered encouragement and SO much positive energy, I’m quite sure I wouldn’t be where I am now without their help. I can’t say enough good things about their approach and their product!”