Emphasizing the joy of teaching literacy across the brand's design Reading Rockets is a well-respected, well-loved service for educators and parents that has been around for over 20 years. When evolving a brand like that, you must ensure it still reaches … [Read more...] about Redesigning Reading Rockets to bring resources & joy to educators of all types
Redesigning Reading Rockets to bring resources & joy to educators of all types
Creating a movement focused identity for Running Woman Productions
Running the relay of creating a new brand together Our work started with two sources of inspiration: an ionograph of Running Woman Productions’ owner and president Ryan Cunningham by photographer Jill Greenberg and our kickoff conversation. Running Woman … [Read more...] about Creating a movement focused identity for Running Woman Productions
Audience-centric design helps caregivers find the information they need on CaringInfo
Creating a strategy that helps our audience prepare for what’s to come The content NHPCO wanted to give caregivers and those dealing with end-of-life illnesses help with planning for tomorrow and being mindful today. We needed to ensure audiences could … [Read more...] about Audience-centric design helps caregivers find the information they need on CaringInfo
Designing a more sustainable web presence for the American Forest & Paper Association
Pruning the site down to its essentials Our challenge was not just bringing visuals to this strategy. We also needed to create a user experience that reduced the number of web properties from seven to three without feeling disconnected. Using Figma and … [Read more...] about Designing a more sustainable web presence for the American Forest & Paper Association
Designing Eye Bank Association of America’s Website to clearly tell important stories
Seeing the stories of eye donation On average, EBAA eye banks provide tissue for more than 85,000 life-changing, sight-restoring corneal transplants each year. Through our discovery sessions with the EBAA team, it was clear that in addition to … [Read more...] about Designing Eye Bank Association of America’s Website to clearly tell important stories
Designing Devil Tree Films’ logo with a devil may care attitude
The Devil was in the details While the Devil was in our initial round of concepts, we revised them through five more rounds of revision. We needed to find the right balance between professional and care-free and make sure that Devil didn’t accidentally … [Read more...] about Designing Devil Tree Films’ logo with a devil may care attitude
Using design to help the Reflective Democracy Campaign build a just and equitable democracy
Building on what came before The Reflective Democracy Campaign had been around many years before we began working with them. Whenever an organization has pedigree, we like to build up from existing materials when we can. You don’t always need to throw … [Read more...] about Using design to help the Reflective Democracy Campaign build a just and equitable democracy
Serving up a logo for Renée’s Kitchen
Cooking up the right look together A strong, collaborative process let us take Renée’s color preferences and request for a bit of “swoop,” and create a warm, welcoming, typographic-centric solution. With the multitude of flavors and cuisines being … [Read more...] about Serving up a logo for Renée’s Kitchen
Letting The Good Lemon’s personality shine brightly thanks to a new logo
Squeezing Extra Goodness Out of Our Process We tell the story of our branding process with the Good Lemon by starting with "Katie was clear about one thing at the beginning: She didn't want a lemon in the logo." Our process asks clients to embrace their … [Read more...] about Letting The Good Lemon’s personality shine brightly thanks to a new logo
Making ECOS.org a useful WordPress-powered website for its members
Strategy was the fertilizer for our ideas We always start our projects with strategy sessions, which aim to give everyone — us and the client’s team — a shared understanding of what the website’s purpose should be. Thanks to the ECOS team, we … [Read more...] about Making ECOS.org a useful WordPress-powered website for its members
Illustration work for Drink Up: a very hydrated social media campaign
Capturing attention with storytelling Before starting the campaign, we created a template so that we could follow Meta's rules around text / image ratios. Establishing the template early allowed us to focus on the creative content and imagery rather than … [Read more...] about Illustration work for Drink Up: a very hydrated social media campaign